藝術管理與藝術經紀系 Department of Art Management and Agent

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Cultural and innovative works have become the spotlight to viewers as a result of artists'
excellent creations and also management of their managers or agents.
In performing arts, television business, fashion, backstage management and agency play an important role.
There have been many recent projects for the construction of performance venues in
southern Taiwan due to insufficient performance spaces for the time being. Taiwan is
experiencing an increasing need for human resources for cultural activities and festivals, commercial activities, curatorial companies, and record and film production companies.
Therefore, it is urgent to cultivate professionals of art management and agency.
Given the situation, a degree program of art management and agency was established by the Department of Performing Arts and started recruitment in the academic year of 2011.
The Department of Performing Arts, intends to cultivate professionals specializing in commercial theaters, show business, pop music, fashion exhibitions, show fields, visual art, production, management, curator ship, and agency of cultural and creative products. It has become a top cradle of related professionals for the fields.
本系課程規劃分為四大領域：藝術專業鑑賞與知能領域、文化政策領域、文創產業領域、經營管理領域。專業必修課程涵蓋表演藝術、視覺藝術、設計、影視產業、文創商品等藝術專業知能，並串聯展演、製作、企劃、行銷、行政、管理等理論與實務；選修課程分設有「文化展演管理組」及「創意生活管理組」，供學生選擇未來發展方向。
為落實實務性專業技能培養，以符合技職院校的教學目標，本系著重在實習機制的運作，學生大一至大三上學期需先於校內配合課程實習；大三下學期有3學分的專業實習課程，須赴國內外業界實習，時數須達到308小時，期許達到畢業即就業的無縫接軌目標

教學實習平台
為讓本系學生完整結合理論學習與實務操作，首以本校通識教育學院藝文中心當為實習平台，本中心已成立12年，每年分別辦理「橫山藝術節」、「音樂藝術節」，為全校師生規劃25-30場藝文活動，活動內容涵蓋藝術展演策劃與推廣、人文藝術課程的融合、藝術家進駐校園、強化駐校樂團之功能等四部分。為增進學生實務操作能力，擬增設提案平台，提供更完整的實習機制。

專業必修
主要培養學生具備演藝概念與企劃、管理及實務操作能力，以呼應職場所需，相關課程包含藝術概論、文案撰寫、企劃提案、藝術消費者行為分析、人力資源管理、媒體與公關、藝術管理實務…等。

專業選修
選修課程主要分成「文化展演」及「創意生活」兩個領域，供學生選擇未來發展方向。
文化展演領域的課程包含：表演團體經營、表演藝術行銷策略規劃、流行演藝經紀、劇場管理、藝術節策畫與管理、技術劇場專題…等。
創意生活領域的課程包含：視覺藝術管理、博物館與畫廊、文創商品行銷策略規劃、活動製作與管理、展場規劃與管理、影視行銷策略規劃…等

Websitehttp://www.dpama.stu.edu.tw/